Project Type: Multi-City Service Marketplace
Role: Full-Stack Developer
Live URL: https://www.ilovemassages.com
Industry: Wellness & Service Directory Platform
I Love Massages is a scalable online marketplace designed to connect clients with professional massage therapists, spas, salons, and wellness agencies across multiple cities.
The platform allows users to search by city, explore therapist profiles, view service details, and connect directly for bookings. It also enables therapists and agencies to list their services and manage their presence within a structured directory ecosystem.
The goal of this project was to build a modern, SEO-optimized, performance-focused directory platform capable of handling:
Multi-city listings
Advanced search filtering
High-quality profile presentation
Responsive user experience
Scalable backend architecture
Dynamic city-based pages (London, Liverpool, and expanding)
SEO-friendly URL structures
City-level metadata for better search engine ranking
Custom city images and descriptions
Therapist profiles with:
Service descriptions
Image galleries
Contact information
Service categories
Structured listing layouts for improved readability
Optimized image loading and compression
Filter by city and category
Organized listings for better user navigation
Structured taxonomy for scalable expansion
Dynamic metadata generation
OpenGraph and Twitter sharing optimization
Clean URL slugs
Sitemap-friendly architecture
Optimized Core Web Vitals
Server-side rendering for improved ranking
Mobile-first design
Fully responsive layouts
Smooth user interaction
Clean, modern directory design
The platform was built using a scalable full-stack architecture:
Next.js (App Router architecture)
React.js
TypeScript
Tailwind CSS
Dynamic routing for cities and listings
Node.js
Express.js
REST API integration
Structured database queries
Secure environment variable handling
Structured relational data handling
Optimized listing retrieval
Image storage with CDN delivery
Dynamic metadata for cities and listings
Canonical URL handling
Structured schema optimization
Optimized internal linking strategy
Managing SEO across multiple location-based pages without duplicate content issues.
Solution:
Implemented dynamic city metadata, unique slugs, and structured content sections to avoid duplication while maintaining scalable architecture.
Therapist profiles required multiple high-quality images.
Solution:
Implemented optimized image delivery, lazy loading, and compression strategies to maintain performance without sacrificing visual quality.
The platform needed to expand from a single-city focus to multi-city global growth.
Solution:
Designed a modular routing and data architecture allowing seamless addition of new cities without refactoring core logic.
Created a structured digital marketplace for massage professionals.
Improved online visibility through SEO-optimized architecture.
Provided a scalable foundation for international expansion.
Delivered a modern user experience tailored to service discovery.
As the Full-Stack Developer, I:
Designed the complete technical architecture
Implemented city-based dynamic routing
Built listing profile system
Structured SEO strategy
Optimized performance and responsiveness
Ensured scalability for future expansion
All rights to the I Love Massages platform belong to its respective owner (Blissify Media).
I am showcasing this project strictly as part of my development portfolio to demonstrate my technical contribution and implementation.